Our Story

When founder April Chester struggled to keep a grazing muzzle on her horse, Addicks—a clever “houdini”  who could remove traditional muzzles—she knew something had to change. After countless efforts, tracking down lost muzzles, and worrying about Addicks’s health, a friend introduced her to the GreenGuard Grazing Muzzle.

At first glance, April had concerns with the unique shape and amount of holes, but desperate for a solution, she gave it a go.

She couldn’t believe the difference. Addicks stopped trying to remove it and was noticeably more comfortable. He even started losing excess weight. Seeing him happily grazing without frustration was life-changing.

Founded in 2014

Inspired by this transformation, April founded GG Equine in 2014 to make this innovative product available throughout North America. Since then, GG Equine has helped thousands of horses enjoy a more comfortable, healthier lifestyle on pasture. 

Today, our woman-owned business remains dedicated to creating practical, compassionate solutions that horse owners trust, ensuring horses everywhere can live their best lives.

Our Mission

Our mission is to help horses enjoy a healthier, happier life through innovative product design, wellness education, and building a vibrant community of horse owners, caretakers, and professionals who share the same values: friends, freedom, forage.

Our Vision

We aim to transform horse health by offering the most innovative slow-feed and wellness solutions on the market. GG Equine's passionate, horse-centered team strives to set the gold standard for equine welfare, fostering healthier and happier equestrian communities worldwide.